Visual Sound Series - Brand Identity

The Visual Sound Series is a new campaign that would modernize the Oregon Symphony and help to attract new and diverse audiences. The series combines the new technology of generative music visuals with nostalgic symphonic musical pieces in order to appeal to audiences of all ages. The generative visuals would take the form of a colorful light show that would be projected on a black screen behind the symphony as they play. Each instrument produces a different sound, and therefore produces a unique visual as well. The visuals start out as small orbs of light that move around on the screen and trace the shape of each instrument that is producing the sound. As each instrument is being played, its visual would fade in and out on the screen and interact with the other visuals that are being generated by the different instruments in the symphony. The generative visuals would be unique to each performance and could not be replicated (photography and filming is not allowed) which creates an environment similar to a museum, where each experience is one of a kind. The Visual Sound Series campaign will offer something new to everyone whether they are familiar with the Oregon Symphony or not. The collateral pieces of this campaign include a Concert Guide booklet, four promotional posters, four T-shirt designs and a mural that could be painted on the outside of the Arlene Schnitzer Concert Hall where the Oregon Symphony plays.